Fred is Chief Development Officer at General Projects and has been with the company since its founding in 2016. He leads the development team, overseeing the full pipeline and driving strategy across all projects. With over 1.5 million sq ft of real estate delivered, Fred brings a strong track record in execution and deep industry expertise. His design-led approach and passion for architecture underpin every project, delivering long-term value through innovation, sustainability, and thoughtful placemaking.